Statement of Intent

Statement of Intent

For my billboard, I will be advertising a new BBC Three comedy panel show, named ‘Would You Rather?’. I need to make sure I follow the rules around print advertising, as set by the ASA (advertising standards authority). One of the rules is to make sure the consumers are not being misled. To avoid this, I will make sure my advert clearly shows that it is a comedy aimed at 16-25-year-olds. This can be done by showing that it’s clearly a BBC three production and making the billboard light-hearted and positive. According to TV broadcast rules, set by OFCOM, the public must be protected from offensive material. To make sure I follow this I need to set the tone of my shown appropriately by thinking about the target audience and the timing of the showings. It will be shown before 9 so I need to make sure there aren't too many adult themes.

 

Since the company this show is for is BBC Three, they will want their products and audience to be represented in a certain way. The product itself will be presented as a funny and high energy show.  The audience will see people a similar age to them on the show and will be presented in a positive light, as creative and humorous. If the show has a positive representation of young adults, it will be successful and attract more young adults to watch it.

 

To help appeal to this target audience of young adults, I also need to carefully consider how to create my billboard. It needs to have a layout and include images that will draw this peak this audience’s interest in the product. I will most likely use a bright and vibrant colour scheme with a gripping tagline so that I can attract their attention. The title, ‘Would You Rather?’ is something familiar with the target audience so that will increase their interest in the product.